Free checklist · Booth Buildability Checklist

Booth Buildability Checklist: six questions to choose your first product

More than thirty thousand companies exhibit at the Canton Fair, and almost every booth has a device that could become your first product. The skill is choosing well. Ask these six questions of any product you see at a booth or save online. Five or six yes answers mean a small company can build it and sell it.

200+ products built12+ years in hardware35+ in-house engineers30+ industries served

The 6 questions

Six questions for every product you see

Answer yes or no to each one. The PDF adds what a yes looks like and the red flag for each, and a grid to score three products side by side.

A

The job

2 items
  1. 01
    Does it do one job well?One job keeps the parts, the price and the testing small.
  2. 02
    Is that job already proven?A proven job means buyers already understand and want it.
B

The hard parts

2 items
  1. 03
    Is there a ready-made, approved wireless part for the hard bit?An approved module saves engineering time and certification cost.
  2. 04
    Does the battery last a full session of use?Battery life is the promise buyers check first.
C

The launch

2 items
  1. 05
    Is the approval path clear for your first country?Certification shapes the design, the budget and the launch date.
  2. 06
    Is its selling point convenience, so every claim stays simple?Simple claims are easy to sell and easy to prove.

What the score means

Count the yes answers

5 or 6 yesA product a small company can build.
3 or 4 yesIt can still work. It needs more engineering, more money or a narrower first version, and the score tells you that before you spend anything.
0 to 2 yesKeep looking, or rethink the first version before you spend.

Worked example

The window-cleaning robot, scored at the booth

The product Mohsin scores in our video. Five yes answers and one to measure.

One jobYes: it cleans glass
ProvenYes: robots like it sell widely
Approved wireless partYes
Battery for a full sessionTo check: one we measure
Clear approval pathYes
Simple claimsYes: it is about convenience

Download the checklist (PDF)

All six questions with what a yes looks like and the red flag, a grid to score three products, the score bands and the worked example.

FAQ

Questions about choosing a first product

How do I choose a first product at a trade fair?

Ask six questions of every product you see: does it do one job well, is that job proven, is there an approved wireless part for the hard bit, does the battery last a full session, is the approval path clear, and are its claims simple. Five or six yes answers mean a small company can build it.

What makes a product buildable for a small company?

One proven job, ready-made approved parts for the hard bits, a battery that lasts, a clear certification path and simple claims. Each one keeps engineering, testing and launch costs small.

What if my product scores three or four?

It can still work. It needs more engineering, more money or a narrower first version, and the score tells you that before you spend anything.

Is it really free?

Yes. Everything is on this page with no email needed. You only enter an email if you want the PDF copy.

Scored a product five or six? Bring it to a call.

Book a free 30-minute call. An engineer will tell you honestly what it would take to build your version, and what to check first.