Free template · Market Fit Sheet
A product that sells in one market can stall in the next. Four things decide the fit: the price ceiling, power and climate, the certificates, and the sales channel. Check each one for the US and Europe before the board is drawn, and see the certificate table by device type.
The 8 questions
Answer each question for every market you plan to sell in. The PDF adds what a good fit looks like and the red flag for each, a US and Europe fit grid, and the certificate table.
The certificate table
Figures from our Certification Finder and cost guide. “Lab quote” means we publish no number: your lab quotes for your product.
| Device type | United States | Europe |
|---|---|---|
| No electronics | Product safety rules (CPSIA if it is for children) | GPSR product safety |
| Electronics, no radio | FCC Part 15B, $1,500 to $3,500 | CE: EMC testing, $3,000 to $6,000 |
| With a radio, pre-certified module | FCC radio authorization, $3,000 to $10,000 | CE with RED (radio): EMC plus radio tests |
| With a custom radio | FCC radio authorization, $8,000 to $20,000 | CE with RED: lab quote |
| Lithium battery | UN 38.3, from about $1,700 per model | UN 38.3, plus battery rules |
| Cellular | FCC plus carrier approval, $50,000 to $200,000+ | CE with RED, plus network approval |
| Wall-powered | Electrical safety listing (UL or ETL): lab quote | CE with LVD (safety): lab quote |
| For children | CPSIA: lab quote | Toy safety (EN 71): lab quote |
Your exact list, with why each one applies: the US Certification Finder → This is not legal advice.
Every question with what a good fit looks like and the red flag, a US and Europe fit grid, and the certificate table by device type.
FAQ
Check four things for that market: the price ceiling, power and climate, the certificates it needs, and the sales channel. A product can fit one market and stall in the next.
Most electronics need FCC Part 15B in the US and CE marking in Europe. A radio adds FCC radio authorization and the Radio Equipment Directive, and lithium batteries need UN 38.3 to ship. The certificate table shows them by device type.
Usually. Our published range for FCC radio authorization is $3,000 to $10,000 with a pre-certified module, against $8,000 to $20,000 for a custom radio. The finished product is still tested.
Yes. Everything is on this page with no email needed. You only enter an email if you want the PDF copy.
Bring it to a free 30-minute call. We will tell you honestly what each market needs and what it costs to get there.