Free scorecard · Is My Idea a Business?

Is my idea a business? Four tests before you spend on engineering

Your customers already trust you, already buy from you, and already tell you what they wish you stocked. That gives you the problem, the price and the buyers before any engineering begins. Run the idea through four tests, then a cheap deposit test. Four yeses and three deposits come before any engineering spend.

200+ products built12+ years in hardware35+ in-house engineers30+ industries served

The 10 questions

Four tests, then the deposit test

Answer yes or no to each question. The PDF adds what a yes looks like and the red flag for each, a grid to score up to three ideas, and a deposit tracker.

A

They ask for it on their own

2 items
  1. 01
    Do customers bring it up without you asking?Requests nobody prompted are the strongest sign of a real need.
  2. 02
    Can you write down the request in their words?Their words become your product brief and your sales line.
B

It fits what they already own or buy from you

2 items
  1. 03
    Does it attach to, refill or improve something you already sell?An add-on is easier to sell than a new habit.
  2. 04
    Can a customer see how it fits in a few seconds?If it is obvious at the counter, it sells itself.
C

You can sell and fit it yourself

2 items
  1. 05
    Can your staff explain it in one sentence?You already have the shop, the staff and the customers.
  2. 06
    Can it be fitted or set up without a technician?Every installer visit eats your margin.
D

It does one simple job

2 items
  1. 07
    Can you name the one job it does?One job keeps the parts, the price and the testing small.
  2. 08
    Does a ready-made product already do this job?Reselling first costs far less than building.
E

The deposit test

2 items
  1. 09
    Did ten regular customers see a photo and a price?A photo and a real price tell you more than a survey.
  2. 10
    Did at least three leave a small refundable deposit?Deposits show who will really pay.

Download the scorecard (PDF)

Every question with what a yes looks like and the red flag, a grid to score up to three ideas, and a ten-customer deposit tracker.

FAQ

Questions about testing a product idea

How do I know if my product idea is a business?

Run four tests: customers ask for it on their own, it fits something they already own or buy from you, you can sell and fit it yourself, and it does one simple job. Then run the deposit test before any engineering spend.

What is the deposit test?

Show ten regular customers a photo and a price, and ask for a small refundable deposit. Three deposits is your signal to book a feasibility study.

Should I build it or resell an existing product?

If a ready-made product already does the job well, resell it first and keep your budget. Build when customers ask for something nobody sells.

Is it really free?

Yes. Everything is on this page with no email needed. You only enter an email if you want the PDF copy.

Four yeses and three deposits? Bring your idea to a call.

Book a free 30-minute call. An engineer will tell you honestly what it would take to build, and whether to resell something first.